BRAND MANIFESTO (click to enlarge any of the images below)
Print and online concepts featured small business owners.
Working with eBay, we developed a localized storefront showcase for small businesses.
We worked with online education developers to create a small business curriculum.
We established an online community for small businesses, with incentives for participation.
We created a competition to incubate small businesses. We promoted it through social media.
The work spread across print, digital, mobile and social channels.